National Museum
in Warsaw

Logo and visual identification system
for the leading museum in Poland

The National Museum in Warsaw is one of the largest museums in Poland and the largest in Warsaw. In 2012, we won a competition to design the new visual identity of the NMW. Since then, we have been cooperating with the Museum in the field of visual communication services.


“The NMW logo expresses in its form both the modern aspirations of the National Museum in Warsaw and respect for the history and traditions of one of the largest and oldest cultural institutions in Poland.”

— From the Jury panel of the competition for the new identity of NMW

The implementation of the new CI covered all areas of operation the NMW: the logotypes of the main headquarters and the branches (Królikarnia, Poster Museum, Museum of Interior in Otwock Wielki and Museum in Nieborów and Arkadia), print design, outdoor communication, website and a new navigation system.

Creative Direction:
Rafał Benedek, Antonina Benedek, Filip Zagórski
Graphic Designers:
Tomek Wróbel, Adam Banaszek, Tomek Zuchniewicz
Daniel Borck / Research Studios Berlin, Maciek Wilczek, Agnieszka Kuczyńska

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